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Visiting friends & relatives
Visiting friends and relations (VFR) is a very resilient segment of the inbound visitor economy over recent years, with those travelling to the UK to see friends and relatives participating in many...
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Youth & study
The youth traveller is identified as a key target audience in the Britain Tourism Strategy as youth visitors plant the seeds for return trips: 63% of holiday visits to Britain are by repeat visitors....
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Luxury Travel
In 2018 there are 18 million High Net Worth Individuals (HNWI) worldwide* and they are of growing interest to international tourism destinations as their appetite for luxury travel translates into...
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Business visits & events
The business visits and events sector is incredibly diverse, covering trade fairs, conferences and congresses, outdoor and entertainment events as well as business tourism. 24 April 2015 Business...
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Business visits & events
The business visits and events sector is incredibly diverse, covering trade fairs, conferences and congresses, outdoor and entertainment events as well as business tourism. Business visits by market...
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Visiting friends & relatives
Visiting friends and relations (VFR) is a very resilient segment of the inbound visitor economy over recent years, with those travelling to the UK to see friends and relatives participating in many...
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Understanding our customer segments
Learn how we classify our survey respondents into segments. Gain insights into the audiences we target. Understand the customer journey from the initial inspiration stage through to booking a trip and...
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